Message from Founder & CEO | LOUIS THAI<\/title>\n <meta name=\"description\"\n content=\"A message from the Founder & CEO of LOUIS THAI \u2014 our vision, principles, and commitments to trust, governance, and responsible consulting.\" \/>\n <meta name=\"robots\" content=\"index,follow\" \/>\n <meta name=\"theme-color\" content=\"#ffffff\" \/>\n\n \n <meta property=\"og:type\" content=\"website\" \/>\n <meta property=\"og:title\" content=\"Message from Founder & CEO | LOUIS THAI\" \/>\n <meta property=\"og:description\"\n content=\"Our vision, principles, and governance commitments\u2014guided by integrity, accountability, and responsible conduct.\" \/>\n <meta property=\"og:site_name\" content=\"LOUIS THAI\" \/>\n\n \n \n\n <style>\n :root {\n --bg: #ffffff;\n --text: #111111;\n --muted: #5b5b5f;\n --hairline: rgba(0, 0, 0, .08);\n --card: #fafafa;\n --shadow: 0 10px 30px rgba(0, 0, 0, .08);\n --radius: 18px;\n --max: 1120px;\n --btn: #111111;\n --btnText: #ffffff;\n --accent: 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color: var(--muted);\n font-size: 13px;\n }\n\n footer {\n border-top: 1px solid var(--hairline);\n padding: 24px 0 40px;\n margin-top: 40px;\n color: var(--muted);\n font-size: 13px;\n }\n\n .foot {\n max-width: var(--max);\n margin: 0 auto;\n padding: 0 20px;\n display: flex;\n justify-content: space-between;\n gap: 16px;\n flex-wrap: wrap;\n }\n\n .legal {\n max-width: 82ch;\n }\n\n \/* Language blocks *\/\n [data-lang] {\n display: none;\n }\n\n [data-lang].is-active {\n display: block;\n }\n\n @media print {\n header {\n position: static;\n backdrop-filter: none;\n background: #fff;\n }\n\n .langToggle {\n display: none;\n }\n\n main {\n padding: 28px 20px 24px;\n }\n\n a {\n text-decoration: none;\n }\n\n .portraitCard {\n position: static;\n }\n }\n <\/style>\n\n \n <script type=\"application\/ld+json\">\n {\n \"@context\": \"https:\/\/schema.org\",\n \"@graph\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"LOUIS THAI International Group Sdn. Bhd.\",\n \"alternateName\": \"LOUIS THAI\",\n \"url\": \"https:\/\/louisthai.com\",\n \"logo\": \"https:\/\/louisthai.com\/assets\/logo.png\"\n },\n {\n \"@type\": \"WebPage\",\n \"name\": \"Message from Founder & CEO | LOUIS THAI\",\n \"alternateName\": \"\u521b\u529e\u4eba\u517c CEO \u81f4\u8f9e | LOUIS THAI\",\n \"alternateName\": \"\u0e2a\u0e32\u0e23\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO | LOUIS THAI\",\n \"url\": \"https:\/\/louisthai.com\/about\/founder-message\",\n \"inLanguage\": [\"en\",\"zh-Hans\",\"th\"],\n \"description\": \"A message from the Founder & CEO of LOUIS THAI \u2014 vision, principles, and commitments to trust, governance, and responsible consulting.\"\n }\n ]\n }\n <\/script>\n<\/head>\n\n<body>\n <a class=\"skip\" href=\"#content\">Skip to content<\/a>\n\n \n <script>\n window.LT_CONFIG = {\n GOV_URL: \"https:\/\/louisthai.com\/governance-ethics\",\n OVERVIEW_URL: \"https:\/\/louisthai.com\/about\/#overview\",\n CONTACT_URL: \"https:\/\/louisthai.com\/contact\/\",\n\n \/\/ Parallax Layer Assets (recommended)\n \/\/ 1) Background image (JPG\/PNG): same size as the portrait (e.g. 1512x2016)\n PORTRAIT_BG_SRC: \"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_bg.jpg\",\n \/\/ 2) Foreground cutout (PNG with transparent background): person only\n PORTRAIT_FG_SRC: \"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_person.png\",\n\n \/\/ Backward compatibility (if you only have 1 image)\n PORTRAIT_SRC: \".\/Wong-Shee-Yee-Louis-Director-CEO-Founder-of-LOUIS-THAI.PNG\"\n };\n <\/script>\n\n <header role=\"banner\" aria-label=\"Primary\">\n <div class=\"nav\">\n <div class=\"brand\" aria-label=\"Brand\">\n <span>LOUIS THAI<\/span>\n <span class=\"pill\" aria-label=\"Page descriptor\"><span data-lang=\"en\" class=\"is-active\">Founder<\/span><span\n data-lang=\"zh\">\u521b\u529e\u4eba<\/span><span data-lang=\"th\">\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07<\/span><\/span>\n <\/div>\n\n <div class=\"navRight\">\n <nav class=\"navlinks\" aria-label=\"On-page navigation\">\n <a href=\"#message\" data-i18n=\"nav_message\">\u7559\u8a00<\/a>\n <a href=\"#principles\" data-i18n=\"nav_principles\">Principles<\/a>\n <a href=\"#governance\" data-i18n=\"nav_governance\">Governance<\/a>\n <\/nav>\n\n <div class=\"langToggle\" role=\"group\" aria-label=\"Language toggle\">\n <button type=\"button\" id=\"btnEN\" aria-pressed=\"true\">EN<\/button>\n <button type=\"button\" id=\"btnZH\" aria-pressed=\"false\">\u4e2d\u6587<\/button>\n <button type=\"button\" id=\"btnTH\" aria-pressed=\"false\">\u0e44\u0e17\u0e22<\/button>\n <\/div>\n <\/div>\n <\/div>\n <\/header>\n\n <main id=\"content\" role=\"main\">\n <div class=\"hero\">\n \n <div>\n <p data-lang=\"en\">About Company<\/p>\n <p class=\"kicker\" data-lang=\"zh\">\u5173\u4e8e\u516c\u53f8<\/p>\n <p class=\"kicker\" data-lang=\"th\">\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17<\/p>\n\n <h1 data-lang=\"en\" class=\"is-active\">Message from Founder & CEO<\/h1>\n <h1 data-lang=\"zh\">\u521b\u529e\u4eba\u517c CEO \u81f4\u8f9e<\/h1>\n <h1 data-lang=\"th\">\u0e2a\u0e32\u0e23\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO<\/h1>\n\n <p data-lang=\"en\">\n Building a trusted company is not only about growth. It is about restraint, responsibility, and a governance\n culture\n that protects people.\n <\/p>\n <p class=\"lede\" data-lang=\"zh\">\n \u5efa\u7acb\u4e00\u5bb6\u503c\u5f97\u4fe1\u4efb\u7684\u516c\u53f8\uff0c\u4e0d\u53ea\u662f\u8ffd\u6c42\u6210\u957f\uff0c\u66f4\u662f\u575a\u6301\u514b\u5236\u3001\u8d23\u4efb\u4e0e\u80fd\u591f\u4fdd\u62a4\u4eba\u7684\u6cbb\u7406\u6587\u5316\u3002\n <\/p>\n <p class=\"lede\" data-lang=\"th\">\n \u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e16\u0e37\u0e2d\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e1a\u0e22\u0e31\u0e49\u0e07\u0e0a\u0e31\u0e48\u0e07\u0e43\u0e08 \u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a\n \u0e41\u0e25\u0e30\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e17\u0e35\u0e48\u0e04\u0e38\u0e49\u0e21\u0e04\u0e23\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e04\u0e19\n <\/p>\n\n <div class=\"ctaRow\">\n <a class=\"btn\" id=\"btnContact\" href=\"https:\/\/louisthai.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\"\n data-lang=\"en\">Contact<\/a>\n <a class=\"btn\" id=\"btnContactZH\" href=\"https:\/\/louisthai.com\/contact\/\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u8054\u7cfb<\/a>\n <a class=\"btn\" id=\"btnContactTH\" href=\"https:\/\/louisthai.com\/contact\/\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d<\/a>\n\n <a class=\"btn btnSecondary\" id=\"btnOverview\" href=\"https:\/\/louisthai.com\/about\/#overview\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"en\">Company Overview<\/a>\n <a class=\"btn btnSecondary\" id=\"btnOverviewZH\" href=\"https:\/\/louisthai.com\/about\/#overview\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u516c\u53f8\u6982\u89c8<\/a>\n <a class=\"btn btnSecondary\" id=\"btnOverviewTH\" href=\"https:\/\/louisthai.com\/about\/#overview\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17<\/a>\n\n <a class=\"btn btnSecondary\" id=\"btnGov\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"en\">Governance & Ethics<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGovZH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u6cbb\u7406\u4e0e\u4f26\u7406<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGovTH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e41\u0e25\u0e30\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21<\/a>\n <\/div>\n\n <div id=\"message\" class=\"message\" aria-label=\"Founder message\">\n <p data-lang=\"en\">\n At LOUIS THAI, we are committed to constantly improving our execution and service quality\u2014while ensuring\n every step we take\n remains aligned with integrity and responsibility.\n <\/p>\n <p class=\"para\" data-lang=\"zh\">\n \u5728 LOUIS THAI\uff0c\u6211\u4eec\u6bcf\u4e00\u5e74\u90fd\u81f4\u529b\u4e8e\u6301\u7eed\u63d0\u5347\u6267\u884c\u529b\u4e0e\u670d\u52a1\u8d28\u91cf\uff0c\u5e76\u786e\u4fdd\u6bcf\u4e00\u6b65\u884c\u52a8\u90fd\u4e0e\u8bda\u4fe1\u4e0e\u8d23\u4efb\u4e00\u81f4\u3002\n <\/p>\n <p class=\"para\" data-lang=\"th\">\n \u0e17\u0e35\u0e48 LOUIS THAI \u0e40\u0e23\u0e32\u0e21\u0e38\u0e48\u0e07\u0e21\u0e31\u0e48\u0e19\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e07\u0e32\u0e19\u0e41\u0e25\u0e30\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e43\u0e19\u0e17\u0e38\u0e01\u0e1b\u0e35\n \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e21\u0e31\u0e48\u0e19\u0e43\u0e08\u0e27\u0e48\u0e32\u0e17\u0e38\u0e01\u0e01\u0e49\u0e32\u0e27\u0e22\u0e31\u0e07\u0e04\u0e07\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e0b\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e15\u0e22\u0e4c\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a\n <\/p>\n\n <p data-lang=\"en\">\n I believe people deserve guidance that supports clarity, confidence, and autonomy. Our role is to provide\n perspective\u2014not to\n control decisions or create dependency.\n <\/p>\n <p class=\"para\" data-lang=\"zh\">\n \u6211\u76f8\u4fe1\u4eba\u4eec\u9700\u8981\u7684\u662f\u80fd\u5e26\u6765\u6e05\u6670\u3001\u81ea\u4fe1\u4e0e\u81ea\u4e3b\u6743\u7684\u6307\u5bfc\u3002\u6211\u4eec\u7684\u89d2\u8272\u662f\u63d0\u4f9b\u89c6\u89d2\uff0c\u800c\u4e0d\u662f\u63a7\u5236\u51b3\u5b9a\u6216\u5236\u9020\u4f9d\u8d56\u3002\n <\/p>\n <p class=\"para\" data-lang=\"th\">\n \u0e09\u0e31\u0e19\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e27\u0e48\u0e32\u0e1c\u0e39\u0e49\u0e04\u0e19\u0e2a\u0e21\u0e04\u0e27\u0e23\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e04\u0e33\u0e41\u0e19\u0e30\u0e19\u0e33\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e04\u0e27\u0e32\u0e21\u0e21\u0e31\u0e48\u0e19\u0e43\u0e08 \u0e41\u0e25\u0e30\u0e2d\u0e33\u0e19\u0e32\u0e08\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\n \u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e32\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07 \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e04\u0e27\u0e1a\u0e04\u0e38\u0e21\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e2b\u0e23\u0e37\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1e\u0e36\u0e48\u0e07\u0e1e\u0e32\n <\/p>\n\n <p data-lang=\"en\">\n As Founder and CEO, my responsibility is to build a culture where trust is protected\u2014through ethical\n restraint, accountable\n leadership, and governance discipline.\n <\/p>\n <p class=\"para muted\" data-lang=\"zh\">\n \u4f5c\u4e3a\u521b\u529e\u4eba\u517c CEO\uff0c\u6211\u7684\u8d23\u4efb\u662f\u5efa\u7acb\u4e00\u79cd\u80fd\u591f\u4fdd\u62a4\u4fe1\u4efb\u7684\u6587\u5316\u2014\u2014\u900f\u8fc7\u4f26\u7406\u514b\u5236\u3001\u53ef\u88ab\u8ffd\u8d23\u7684\u9886\u5bfc\u65b9\u5f0f\u4e0e\u6cbb\u7406\u7eaa\u5f8b\u3002\n <\/p>\n <p class=\"para muted\" data-lang=\"th\">\n \u0e43\u0e19\u0e10\u0e32\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO \u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a\u0e02\u0e2d\u0e07\u0e09\u0e31\u0e19\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e1b\u0e01\u0e1b\u0e49\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\n \u0e1c\u0e48\u0e32\u0e19\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e1a\u0e22\u0e31\u0e49\u0e07\u0e0a\u0e31\u0e48\u0e07\u0e43\u0e08\u0e17\u0e32\u0e07\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21 \u0e20\u0e32\u0e27\u0e30\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e17\u0e35\u0e48\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e44\u0e14\u0e49 \u0e41\u0e25\u0e30\u0e27\u0e34\u0e19\u0e31\u0e22\u0e14\u0e49\u0e32\u0e19\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\n <\/p>\n\n <div class=\"quote\" role=\"note\" aria-label=\"Founder quote\">\n <p data-lang=\"en\" class=\"is-active\">\n \u201cTrust is not a slogan. It is a structure\u2014built from accountability, restraint, and consistency.\u201d\n <\/p>\n <p data-lang=\"zh\">\n \u201c\u4fe1\u4efb\u4e0d\u662f\u4e00\u53e5\u53e3\u53f7\uff0c\u800c\u662f\u4e00\u5957\u7ed3\u6784\u2014\u2014\u7531\u95ee\u8d23\u3001\u514b\u5236\u4e0e\u4e00\u81f4\u6027\u6784\u6210\u3002\u201d\n <\/p>\n <p data-lang=\"th\">\n \u201c\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e2a\u0e42\u0e25\u0e41\u0e01\u0e19 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e42\u0e04\u0e23\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u2014\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e08\u0e32\u0e01\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a \u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e1a\u0e22\u0e31\u0e49\u0e07\u0e0a\u0e31\u0e48\u0e07\u0e43\u0e08 \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e21\u0e48\u0e33\u0e40\u0e2a\u0e21\u0e2d\u201d\n <\/p>\n <small data-lang=\"en\" class=\"is-active\">\u2014 Founder & CEO, LOUIS THAI<\/small>\n <small data-lang=\"zh\">\u2014 LOUIS THAI \u521b\u529e\u4eba\u517c CEO<\/small>\n <small data-lang=\"th\">\u2014 \u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO, LOUIS THAI<\/small>\n <\/div>\n <\/div>\n <\/div>\n\n \n <aside class=\"portraitCard\" aria-label=\"Founder portrait\">\n <div class=\"portrait\" id=\"portrait3d\">\n <img decoding=\"async\" id=\"portraitBg\" class=\"p-bg lazyload\" alt=\"Founder portrait background\"\n data-src=\"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_bg.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1536;\" \/>\n <img decoding=\"async\" id=\"portraitFg\" class=\"p-fg lazyload\" alt=\"Founder portrait\"\n data-src=\"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_person.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1512px; --smush-placeholder-aspect-ratio: 1512\/2016;\" \/>\n <\/div>\n <div class=\"caption\">\n <p data-lang=\"en\">WONG SHEE YEE<\/p>\n <p class=\"name\" data-lang=\"zh\">WONG SHEE YEE\uff08\u9ec4\u4e16\u7389\uff09<\/p>\n <p class=\"name\" data-lang=\"th\">WONG SHEE YEE<\/p>\n\n <p data-lang=\"en\">Founder & CEO, LOUIS THAI<\/p>\n <p class=\"role\" data-lang=\"zh\">LOUIS THAI \u521b\u529e\u4eba\u517c CEO<\/p>\n <p class=\"role\" data-lang=\"th\">\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO, LOUIS THAI<\/p>\n <\/div>\n <\/aside>\n <\/div>\n\n <section id=\"principles\" aria-label=\"Leadership principles\">\n <h2 data-lang=\"en\" class=\"is-active\">Leadership principles<\/h2>\n <h2 data-lang=\"zh\">\u9886\u5bfc\u539f\u5219<\/h2>\n <h2 data-lang=\"th\">\u0e2b\u0e25\u0e31\u0e01\u0e01\u0e32\u0e23\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e1c\u0e39\u0e49\u0e19\u0e33<\/h2>\n\n <div class=\"grid\" role=\"list\" aria-label=\"Principles grid\">\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Integrity first<\/h3>\n <h3 data-lang=\"zh\">\u8bda\u4fe1\u4f18\u5148<\/h3>\n <h3 data-lang=\"th\">\u0e04\u0e27\u0e32\u0e21\u0e0b\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e15\u0e22\u0e4c\u0e21\u0e32\u0e01\u0e48\u0e2d\u0e19<\/h3>\n <p data-lang=\"en\" class=\"is-active\">Our decisions are guided by honesty, clarity, and long-term trust.<\/p>\n <p data-lang=\"zh\">\u6211\u4eec\u7684\u51b3\u7b56\u4ee5\u771f\u5b9e\u3001\u6e05\u6670\u4e0e\u957f\u671f\u4fe1\u4efb\u4e3a\u5bfc\u5411\u3002<\/p>\n <p data-lang=\"th\">\u0e40\u0e23\u0e32\u0e40\u0e25\u0e35\u0e48\u0e22\u0e07\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e04\u0e27\u0e32\u0e21\u0e01\u0e25\u0e31\u0e27 \u0e01\u0e32\u0e23\u0e2d\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e41\u0e19\u0e48\u0e19\u0e2d\u0e19 \u0e41\u0e25\u0e30\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e17\u0e35\u0e48\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1e\u0e36\u0e48\u0e07\u0e1e\u0e32<\/p>\n <p data-lang=\"th\">\u0e04\u0e33\u0e41\u0e19\u0e30\u0e19\u0e33\u0e04\u0e27\u0e23\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e1e\u0e25\u0e31\u0e07 \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e17\u0e19\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e40\u0e02\u0e32<\/p>\n <p data-lang=\"th\">\u0e2d\u0e33\u0e19\u0e32\u0e08\u0e15\u0e49\u0e2d\u0e07\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e44\u0e14\u0e49 \u0e41\u0e25\u0e30\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35\u0e27\u0e34\u0e19\u0e31\u0e22<\/p>\n <p data-lang=\"th\">\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e32\u0e22\u0e36\u0e14\u0e04\u0e27\u0e32\u0e21\u0e08\u0e23\u0e34\u0e07 \u0e04\u0e27\u0e32\u0e21\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\u0e23\u0e30\u0e22\u0e30\u0e22\u0e32\u0e27<\/p>\n <\/div>\n\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Accountability<\/h3>\n <h3 data-lang=\"zh\">\u95ee\u8d23<\/h3>\n <h3 data-lang=\"th\">\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a<\/h3>\n <p data-lang=\"en\" class=\"is-active\">Authority must be reviewable. Processes must be disciplined.<\/p>\n <p data-lang=\"zh\">\u6743\u529b\u5fc5\u987b\u53ef\u88ab\u68c0\u89c6\uff1b\u6d41\u7a0b\u5fc5\u987b\u5177\u5907\u7eaa\u5f8b\u6027\u3002<\/p>\n <\/div>\n\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Client autonomy<\/h3>\n <h3 data-lang=\"zh\">\u5ba2\u6237\u81ea\u4e3b<\/h3>\n <h3 data-lang=\"th\">\u0e2d\u0e33\u0e19\u0e32\u0e08\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32<\/h3>\n <p data-lang=\"en\" class=\"is-active\">Guidance should empower people\u2014not replace their choices.<\/p>\n <p data-lang=\"zh\">\u54a8\u8be2\u5e94\u8be5\u542f\u53d1\u4e0e\u8d4b\u80fd\uff0c\u800c\u4e0d\u662f\u66ff\u4ee3\u5f53\u4e8b\u4eba\u7684\u9009\u62e9\u3002<\/p>\n <\/div>\n\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Responsible communication<\/h3>\n <h3 data-lang=\"zh\">\u8d1f\u8d23\u4efb\u8868\u8fbe<\/h3>\n <h3 data-lang=\"th\">\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a<\/h3>\n <p data-lang=\"en\" class=\"is-active\">We avoid fear-based messaging, certainty claims, and dependency patterns.\n <\/p>\n <p data-lang=\"zh\">\u6211\u4eec\u907f\u514d\u6050\u60e7\u8425\u9500\u3001\u7edd\u5bf9\u786e\u5b9a\u6027\u5ba3\u79f0\u4e0e\u5236\u9020\u4f9d\u8d56\u7684\u6a21\u5f0f\u3002<\/p>\n <\/div>\n <\/div>\n <\/section>\n\n <section id=\"governance\" aria-label=\"Governance callout\">\n <h2 data-lang=\"en\" class=\"is-active\">Governance & ethics<\/h2>\n <h2 data-lang=\"zh\">\u6cbb\u7406\u4e0e\u4f26\u7406<\/h2>\n <h2 data-lang=\"th\">\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e41\u0e25\u0e30\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21<\/h2>\n\n <p data-lang=\"en\">\n Governance is how we protect trust at scale. Read our public Governance & Ethical Framework.\n <\/p>\n <p class=\"lede\" data-lang=\"zh\">\n \u6cbb\u7406\u662f\u6211\u4eec\u5728\u89c4\u6a21\u5316\u8fc7\u7a0b\u4e2d\u4fdd\u62a4\u4fe1\u4efb\u7684\u65b9\u5f0f\u3002\u4f60\u53ef\u4ee5\u67e5\u770b\u6211\u4eec\u7684\u516c\u5f00\u300a\u6cbb\u7406\u4e0e\u4f26\u7406\u6846\u67b6\u300b\u3002\n <\/p>\n <p class=\"lede\" data-lang=\"th\">\n \u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e04\u0e37\u0e2d\u0e27\u0e34\u0e18\u0e35\u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e1b\u0e01\u0e1b\u0e49\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\u0e40\u0e21\u0e37\u0e48\u0e2d\u0e02\u0e22\u0e32\u0e22\u0e15\u0e31\u0e27 \u0e2d\u0e48\u0e32\u0e19\u0e01\u0e23\u0e2d\u0e1a\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e41\u0e25\u0e30\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21\u0e2a\u0e32\u0e18\u0e32\u0e23\u0e13\u0e30\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e32\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48\u0e19\u0e35\u0e48\n <\/p>\n\n <div class=\"ctaRow\">\n <a class=\"btn btnSecondary\" id=\"btnGov2\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"en\">Read Governance \u2192<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGov2ZH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u67e5\u770b\u6cbb\u7406\u9875\u9762 \u2192<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGov2TH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e2d\u0e48\u0e32\u0e19\u0e2b\u0e19\u0e49\u0e32\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25 \u2192<\/a>\n <\/div>\n <\/section>\n\n <footer role=\"contentinfo\" aria-label=\"Footer\">\n <div class=\"foot\">\n <div data-lang=\"en\">\n <strong>LOUIS THAI<\/strong> \u2014 Message from Founder & CEO.<br \/>\n This page is a public statement and does not replace contractual terms or statutory obligations.\n <\/div>\n <div class=\"legal\" data-lang=\"zh\">\n <strong>LOUIS THAI<\/strong> \u2014 \u521b\u529e\u4eba\u517c CEO \u81f4\u8f9e\u3002<br \/>\n \u672c\u9875\u4e3a\u516c\u5f00\u58f0\u660e\uff0c\u4e0d\u66ff\u4ee3\u4efb\u4f55\u5408\u7ea6\u6761\u6b3e\u6216\u6cd5\u5b9a\u4e49\u52a1\u3002\n <\/div>\n <div class=\"legal\" data-lang=\"th\">\n <strong>LOUIS THAI<\/strong> \u2014 \u0e2a\u0e32\u0e23\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO<br \/>\n \u0e2b\u0e19\u0e49\u0e32\u0e19\u0e35\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e04\u0e33\u0e41\u0e16\u0e25\u0e07\u0e2a\u0e32\u0e18\u0e32\u0e23\u0e13\u0e30 \u0e41\u0e25\u0e30\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e49\u0e41\u0e17\u0e19\u0e02\u0e49\u0e2d\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e2a\u0e31\u0e0d\u0e0d\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e20\u0e32\u0e23\u0e30\u0e1c\u0e39\u0e01\u0e1e\u0e31\u0e19\u0e15\u0e32\u0e21\u0e01\u0e0e\u0e2b\u0e21\u0e32\u0e22\n <\/div>\n <div>\n <span aria-label=\"Copyright\">\u00a9<\/span> <span id=\"year\"><\/span> LOUIS THAI\n <\/div>\n <\/div>\n <\/footer>\n <\/main>\n\n <script>\n \/\/ Year\n document.getElementById(\"year\").textContent = new Date().getFullYear();\n\n \/\/ Wire config links\n const CFG = window.LT_CONFIG || {};\n const GOV_URL = CFG.GOV_URL || \"https:\/\/louisthai.com\/governance-ethics\";\n const OVERVIEW_URL = CFG.OVERVIEW_URL || \"https:\/\/louisthai.com\/about\/#overview\";\n const CONTACT_URL = CFG.CONTACT_URL || 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It is about restraint, responsibility, and a governance culture that protects people. […]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"footnotes":""},"class_list":["post-8103","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages\/8103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/comments?post=8103"}],"version-history":[{"count":4,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages\/8103\/revisions"}],"predecessor-version":[{"id":8107,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages\/8103\/revisions\/8107"}],"wp:attachment":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/media?parent=8103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\n\n\n\n \n \n Message from Founder & CEO | LOUIS THAI<\/title>\n <meta name=\"description\"\n content=\"A message from the Founder & CEO of LOUIS THAI \u2014 our vision, principles, and commitments to trust, governance, and responsible consulting.\" \/>\n <meta name=\"robots\" content=\"index,follow\" \/>\n <meta name=\"theme-color\" content=\"#ffffff\" \/>\n\n \n <meta property=\"og:type\" content=\"website\" \/>\n <meta property=\"og:title\" content=\"Message from Founder & CEO | LOUIS THAI\" \/>\n <meta property=\"og:description\"\n content=\"Our vision, principles, and governance commitments\u2014guided by integrity, accountability, and responsible conduct.\" \/>\n <meta property=\"og:site_name\" content=\"LOUIS THAI\" \/>\n\n \n \n\n <style>\n :root {\n --bg: #ffffff;\n --text: #111111;\n --muted: #5b5b5f;\n --hairline: rgba(0, 0, 0, .08);\n --card: #fafafa;\n --shadow: 0 10px 30px rgba(0, 0, 0, .08);\n --radius: 18px;\n --max: 1120px;\n --btn: #111111;\n --btnText: 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blur(16px);\n -webkit-backdrop-filter: saturate(180%) blur(16px);\n background: rgba(255, 255, 255, .78);\n border-bottom: 1px solid var(--hairline);\n }\n\n .nav {\n max-width: var(--max);\n margin: 0 auto;\n padding: 14px 20px;\n display: flex;\n align-items: center;\n justify-content: space-between;\n gap: 16px;\n }\n\n .brand {\n display: flex;\n align-items: center;\n gap: 10px;\n font-weight: 650;\n letter-spacing: .08em;\n font-size: 12px;\n text-transform: uppercase;\n }\n\n .pill {\n display: inline-flex;\n align-items: center;\n gap: 8px;\n border: 1px solid var(--hairline);\n padding: 8px 10px;\n border-radius: 999px;\n background: rgba(255, 255, 255, .6);\n font-size: 12px;\n color: var(--muted);\n white-space: nowrap;\n }\n\n .navRight {\n display: flex;\n align-items: center;\n gap: 10px;\n flex-wrap: wrap;\n justify-content: flex-end;\n }\n\n .navlinks {\n display: flex;\n align-items: center;\n gap: 10px;\n font-size: 13px;\n color: var(--muted);\n }\n\n .navlinks a {\n 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letter-spacing: .18em;\n text-transform: uppercase;\n color: var(--muted);\n margin: 0 0 10px;\n }\n\n h1 {\n margin: 0 0 14px;\n font-size: clamp(34px, 5vw, 56px);\n line-height: 1.05;\n letter-spacing: -0.03em;\n max-width: 22ch;\n }\n\n .lede {\n margin: 0 0 18px;\n color: var(--muted);\n font-size: 16px;\n max-width: 72ch;\n }\n\n .ctaRow {\n display: flex;\n gap: 12px;\n flex-wrap: wrap;\n align-items: center;\n margin-top: 12px;\n }\n\n .btn {\n display: inline-flex;\n align-items: center;\n justify-content: center;\n gap: 8px;\n padding: 10px 14px;\n border-radius: 999px;\n border: 1px solid rgba(0, 0, 0, .12);\n background: var(--btn);\n color: var(--btnText);\n font-size: 13px;\n font-weight: 650;\n text-decoration: none !important;\n }\n\n .btnSecondary {\n background: rgba(255, 255, 255, .7);\n color: var(--text);\n }\n\n .message {\n margin-top: 8px;\n display: grid;\n gap: 14px;\n max-width: 78ch;\n }\n\n .para {\n margin: 0;\n color: #1c1c1e;\n font-size: 15px;\n }\n\n .muted {\n color: var(--muted);\n }\n\n .quote {\n border: 1px solid var(--hairline);\n background: linear-gradient(180deg, #fff 0%, #fafafa 100%);\n border-radius: var(--radius);\n padding: 18px;\n margin-top: 18px;\n }\n\n .quote small {\n display: block;\n margin-top: 10px;\n color: var(--muted);\n font-size: 13px;\n }\n\n .quote p {\n margin: 0;\n font-size: 15px;\n letter-spacing: -0.01em;\n }\n\n .portraitCard {\n position: sticky;\n top: 86px;\n border: 1px solid var(--hairline);\n background: var(--card);\n border-radius: var(--radius);\n overflow: hidden;\n }\n\n @media (max-width: 960px) {\n .portraitCard {\n position: static;\n }\n }\n\n .portrait {\n width: 100%;\n aspect-ratio: 3 \/ 4;\n overflow: hidden;\n position: relative;\n background: #e9e9eb;\n\n perspective: 1200px;\n transform-style: preserve-3d;\n border-radius: 0;\n }\n\n \/* Background layer *\/\n .portrait .p-bg {\n position: absolute;\n inset: -8%;\n width: 116%;\n height: 116%;\n object-fit: cover;\n filter: blur(2px) saturate(1.02) contrast(1.02);\n transform: translate3d(0, 0, 0) scale(1.10);\n will-change: transform;\n pointer-events: none;\n }\n\n \/* Foreground layer (REAL cutout PNG) *\/\n .portrait .p-fg {\n position: absolute;\n inset: 0;\n width: 100%;\n height: 100%;\n object-fit: cover;\n transform: translate3d(0, 0, 0);\n will-change: transform;\n pointer-events: none;\n filter: drop-shadow(0 18px 28px rgba(0, 0, 0, .16));\n }\n\n\n \/* Light\/shine for depth *\/\n .portrait::after {\n content: \"\";\n position: absolute;\n inset: -10%;\n background: radial-gradient(circle at var(--gx, 50%) var(--gy, 40%),\n rgba(255, 255, 255, .22), transparent 55%);\n mix-blend-mode: screen;\n pointer-events: none;\n transform: translateZ(220px);\n opacity: .9;\n }\n\n \/* Optional vignette *\/\n .portrait::before {\n content: \"\";\n position: absolute;\n inset: 0;\n background: radial-gradient(circle at 50% 40%, transparent 40%, rgba(0, 0, 0, .08) 100%);\n pointer-events: none;\n opacity: .55;\n transform: translateZ(10px);\n }\n\n .caption {\n padding: 14px 14px 16px;\n border-top: 1px solid var(--hairline);\n }\n\n .caption .name {\n font-weight: 700;\n letter-spacing: -0.01em;\n margin: 0 0 4px;\n font-size: 14px;\n }\n\n .caption .role {\n margin: 0;\n color: var(--muted);\n font-size: 13px;\n }\n\n section {\n padding: 34px 0;\n border-bottom: 1px solid var(--hairline);\n }\n\n section:last-child {\n border-bottom: 0;\n padding-bottom: 0;\n }\n\n h2 {\n margin: 0 0 10px;\n font-size: 20px;\n letter-spacing: -0.02em;\n }\n\n .grid {\n display: grid;\n grid-template-columns: repeat(12, 1fr);\n gap: 16px;\n margin-top: 18px;\n }\n\n .card {\n grid-column: span 6;\n border: 1px solid var(--hairline);\n background: var(--card);\n border-radius: var(--radius);\n padding: 18px 18px 16px;\n }\n\n @media (max-width: 860px) {\n .card {\n grid-column: span 12;\n }\n }\n\n .card h3 {\n margin: 0 0 6px;\n font-size: 14px;\n letter-spacing: -0.01em;\n }\n\n .card p {\n margin: 0;\n color: var(--muted);\n font-size: 13px;\n }\n\n footer {\n border-top: 1px solid var(--hairline);\n padding: 24px 0 40px;\n margin-top: 40px;\n color: var(--muted);\n font-size: 13px;\n }\n\n .foot {\n max-width: var(--max);\n margin: 0 auto;\n padding: 0 20px;\n display: flex;\n justify-content: space-between;\n gap: 16px;\n flex-wrap: wrap;\n }\n\n .legal {\n max-width: 82ch;\n }\n\n \/* Language blocks *\/\n [data-lang] {\n display: none;\n }\n\n [data-lang].is-active {\n display: block;\n }\n\n @media print {\n header {\n position: static;\n backdrop-filter: none;\n background: #fff;\n }\n\n .langToggle {\n display: none;\n }\n\n main {\n padding: 28px 20px 24px;\n }\n\n a {\n text-decoration: none;\n }\n\n .portraitCard {\n position: static;\n }\n }\n <\/style>\n\n \n <script type=\"application\/ld+json\">\n {\n \"@context\": \"https:\/\/schema.org\",\n \"@graph\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"LOUIS THAI International Group Sdn. Bhd.\",\n \"alternateName\": \"LOUIS THAI\",\n \"url\": \"https:\/\/louisthai.com\",\n \"logo\": \"https:\/\/louisthai.com\/assets\/logo.png\"\n },\n {\n \"@type\": \"WebPage\",\n \"name\": \"Message from Founder & CEO | LOUIS THAI\",\n \"alternateName\": \"\u521b\u529e\u4eba\u517c CEO \u81f4\u8f9e | LOUIS THAI\",\n \"alternateName\": \"\u0e2a\u0e32\u0e23\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO | LOUIS THAI\",\n \"url\": \"https:\/\/louisthai.com\/about\/founder-message\",\n \"inLanguage\": [\"en\",\"zh-Hans\",\"th\"],\n \"description\": \"A message from the Founder & CEO of LOUIS THAI \u2014 vision, principles, and commitments to trust, governance, and responsible consulting.\"\n }\n ]\n }\n <\/script>\n<\/head>\n\n<body>\n <a class=\"skip\" href=\"#content\">Skip to content<\/a>\n\n \n <script>\n window.LT_CONFIG = {\n GOV_URL: \"https:\/\/louisthai.com\/governance-ethics\",\n OVERVIEW_URL: \"https:\/\/louisthai.com\/about\/#overview\",\n CONTACT_URL: \"https:\/\/louisthai.com\/contact\/\",\n\n \/\/ Parallax Layer Assets (recommended)\n \/\/ 1) Background image (JPG\/PNG): same size as the portrait (e.g. 1512x2016)\n PORTRAIT_BG_SRC: \"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_bg.jpg\",\n \/\/ 2) Foreground cutout (PNG with transparent background): person only\n PORTRAIT_FG_SRC: \"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_person.png\",\n\n \/\/ Backward compatibility (if you only have 1 image)\n PORTRAIT_SRC: \".\/Wong-Shee-Yee-Louis-Director-CEO-Founder-of-LOUIS-THAI.PNG\"\n };\n <\/script>\n\n <header role=\"banner\" aria-label=\"Primary\">\n <div class=\"nav\">\n <div class=\"brand\" aria-label=\"Brand\">\n <span>LOUIS THAI<\/span>\n <span class=\"pill\" aria-label=\"Page descriptor\"><span data-lang=\"en\" class=\"is-active\">Founder<\/span><span\n data-lang=\"zh\">\u521b\u529e\u4eba<\/span><span data-lang=\"th\">\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07<\/span><\/span>\n <\/div>\n\n <div class=\"navRight\">\n <nav class=\"navlinks\" aria-label=\"On-page navigation\">\n <a href=\"#message\" data-i18n=\"nav_message\">\u7559\u8a00<\/a>\n <a href=\"#principles\" data-i18n=\"nav_principles\">Principles<\/a>\n <a href=\"#governance\" data-i18n=\"nav_governance\">Governance<\/a>\n <\/nav>\n\n <div class=\"langToggle\" role=\"group\" aria-label=\"Language toggle\">\n <button type=\"button\" id=\"btnEN\" aria-pressed=\"true\">EN<\/button>\n <button type=\"button\" id=\"btnZH\" aria-pressed=\"false\">\u4e2d\u6587<\/button>\n <button type=\"button\" id=\"btnTH\" aria-pressed=\"false\">\u0e44\u0e17\u0e22<\/button>\n <\/div>\n <\/div>\n <\/div>\n <\/header>\n\n <main id=\"content\" role=\"main\">\n <div class=\"hero\">\n \n <div>\n <p data-lang=\"en\">About Company<\/p>\n <p class=\"kicker\" data-lang=\"zh\">\u5173\u4e8e\u516c\u53f8<\/p>\n <p class=\"kicker\" data-lang=\"th\">\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17<\/p>\n\n <h1 data-lang=\"en\" class=\"is-active\">Message from Founder & CEO<\/h1>\n <h1 data-lang=\"zh\">\u521b\u529e\u4eba\u517c CEO \u81f4\u8f9e<\/h1>\n <h1 data-lang=\"th\">\u0e2a\u0e32\u0e23\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO<\/h1>\n\n <p data-lang=\"en\">\n Building a trusted company is not only about growth. It is about restraint, responsibility, and a governance\n culture\n that protects people.\n <\/p>\n <p class=\"lede\" data-lang=\"zh\">\n \u5efa\u7acb\u4e00\u5bb6\u503c\u5f97\u4fe1\u4efb\u7684\u516c\u53f8\uff0c\u4e0d\u53ea\u662f\u8ffd\u6c42\u6210\u957f\uff0c\u66f4\u662f\u575a\u6301\u514b\u5236\u3001\u8d23\u4efb\u4e0e\u80fd\u591f\u4fdd\u62a4\u4eba\u7684\u6cbb\u7406\u6587\u5316\u3002\n <\/p>\n <p class=\"lede\" data-lang=\"th\">\n \u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e16\u0e37\u0e2d\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e1a\u0e22\u0e31\u0e49\u0e07\u0e0a\u0e31\u0e48\u0e07\u0e43\u0e08 \u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a\n \u0e41\u0e25\u0e30\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e17\u0e35\u0e48\u0e04\u0e38\u0e49\u0e21\u0e04\u0e23\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e04\u0e19\n <\/p>\n\n <div class=\"ctaRow\">\n <a class=\"btn\" id=\"btnContact\" href=\"https:\/\/louisthai.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\"\n data-lang=\"en\">Contact<\/a>\n <a class=\"btn\" id=\"btnContactZH\" href=\"https:\/\/louisthai.com\/contact\/\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u8054\u7cfb<\/a>\n <a class=\"btn\" id=\"btnContactTH\" href=\"https:\/\/louisthai.com\/contact\/\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d<\/a>\n\n <a class=\"btn btnSecondary\" id=\"btnOverview\" href=\"https:\/\/louisthai.com\/about\/#overview\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"en\">Company Overview<\/a>\n <a class=\"btn btnSecondary\" id=\"btnOverviewZH\" href=\"https:\/\/louisthai.com\/about\/#overview\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u516c\u53f8\u6982\u89c8<\/a>\n <a class=\"btn btnSecondary\" id=\"btnOverviewTH\" href=\"https:\/\/louisthai.com\/about\/#overview\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17<\/a>\n\n <a class=\"btn btnSecondary\" id=\"btnGov\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"en\">Governance & Ethics<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGovZH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u6cbb\u7406\u4e0e\u4f26\u7406<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGovTH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e41\u0e25\u0e30\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21<\/a>\n <\/div>\n\n <div id=\"message\" class=\"message\" aria-label=\"Founder message\">\n <p data-lang=\"en\">\n At LOUIS THAI, we are committed to constantly improving our execution and service quality\u2014while ensuring\n every step we take\n remains aligned with integrity and responsibility.\n <\/p>\n <p class=\"para\" data-lang=\"zh\">\n \u5728 LOUIS THAI\uff0c\u6211\u4eec\u6bcf\u4e00\u5e74\u90fd\u81f4\u529b\u4e8e\u6301\u7eed\u63d0\u5347\u6267\u884c\u529b\u4e0e\u670d\u52a1\u8d28\u91cf\uff0c\u5e76\u786e\u4fdd\u6bcf\u4e00\u6b65\u884c\u52a8\u90fd\u4e0e\u8bda\u4fe1\u4e0e\u8d23\u4efb\u4e00\u81f4\u3002\n <\/p>\n <p class=\"para\" data-lang=\"th\">\n \u0e17\u0e35\u0e48 LOUIS THAI \u0e40\u0e23\u0e32\u0e21\u0e38\u0e48\u0e07\u0e21\u0e31\u0e48\u0e19\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e07\u0e32\u0e19\u0e41\u0e25\u0e30\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e43\u0e19\u0e17\u0e38\u0e01\u0e1b\u0e35\n \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e21\u0e31\u0e48\u0e19\u0e43\u0e08\u0e27\u0e48\u0e32\u0e17\u0e38\u0e01\u0e01\u0e49\u0e32\u0e27\u0e22\u0e31\u0e07\u0e04\u0e07\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e0b\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e15\u0e22\u0e4c\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a\n <\/p>\n\n <p data-lang=\"en\">\n I believe people deserve guidance that supports clarity, confidence, and autonomy. Our role is to provide\n perspective\u2014not to\n control decisions or create dependency.\n <\/p>\n <p class=\"para\" data-lang=\"zh\">\n \u6211\u76f8\u4fe1\u4eba\u4eec\u9700\u8981\u7684\u662f\u80fd\u5e26\u6765\u6e05\u6670\u3001\u81ea\u4fe1\u4e0e\u81ea\u4e3b\u6743\u7684\u6307\u5bfc\u3002\u6211\u4eec\u7684\u89d2\u8272\u662f\u63d0\u4f9b\u89c6\u89d2\uff0c\u800c\u4e0d\u662f\u63a7\u5236\u51b3\u5b9a\u6216\u5236\u9020\u4f9d\u8d56\u3002\n <\/p>\n <p class=\"para\" data-lang=\"th\">\n \u0e09\u0e31\u0e19\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e27\u0e48\u0e32\u0e1c\u0e39\u0e49\u0e04\u0e19\u0e2a\u0e21\u0e04\u0e27\u0e23\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e04\u0e33\u0e41\u0e19\u0e30\u0e19\u0e33\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e04\u0e27\u0e32\u0e21\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e04\u0e27\u0e32\u0e21\u0e21\u0e31\u0e48\u0e19\u0e43\u0e08 \u0e41\u0e25\u0e30\u0e2d\u0e33\u0e19\u0e32\u0e08\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\n \u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e32\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e21\u0e38\u0e21\u0e21\u0e2d\u0e07 \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e04\u0e27\u0e1a\u0e04\u0e38\u0e21\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e2b\u0e23\u0e37\u0e2d\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1e\u0e36\u0e48\u0e07\u0e1e\u0e32\n <\/p>\n\n <p data-lang=\"en\">\n As Founder and CEO, my responsibility is to build a culture where trust is protected\u2014through ethical\n restraint, accountable\n leadership, and governance discipline.\n <\/p>\n <p class=\"para muted\" data-lang=\"zh\">\n \u4f5c\u4e3a\u521b\u529e\u4eba\u517c CEO\uff0c\u6211\u7684\u8d23\u4efb\u662f\u5efa\u7acb\u4e00\u79cd\u80fd\u591f\u4fdd\u62a4\u4fe1\u4efb\u7684\u6587\u5316\u2014\u2014\u900f\u8fc7\u4f26\u7406\u514b\u5236\u3001\u53ef\u88ab\u8ffd\u8d23\u7684\u9886\u5bfc\u65b9\u5f0f\u4e0e\u6cbb\u7406\u7eaa\u5f8b\u3002\n <\/p>\n <p class=\"para muted\" data-lang=\"th\">\n \u0e43\u0e19\u0e10\u0e32\u0e19\u0e30\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO \u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a\u0e02\u0e2d\u0e07\u0e09\u0e31\u0e19\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e1b\u0e01\u0e1b\u0e49\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\n \u0e1c\u0e48\u0e32\u0e19\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e1a\u0e22\u0e31\u0e49\u0e07\u0e0a\u0e31\u0e48\u0e07\u0e43\u0e08\u0e17\u0e32\u0e07\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21 \u0e20\u0e32\u0e27\u0e30\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e17\u0e35\u0e48\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e44\u0e14\u0e49 \u0e41\u0e25\u0e30\u0e27\u0e34\u0e19\u0e31\u0e22\u0e14\u0e49\u0e32\u0e19\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\n <\/p>\n\n <div class=\"quote\" role=\"note\" aria-label=\"Founder quote\">\n <p data-lang=\"en\" class=\"is-active\">\n \u201cTrust is not a slogan. It is a structure\u2014built from accountability, restraint, and consistency.\u201d\n <\/p>\n <p data-lang=\"zh\">\n \u201c\u4fe1\u4efb\u4e0d\u662f\u4e00\u53e5\u53e3\u53f7\uff0c\u800c\u662f\u4e00\u5957\u7ed3\u6784\u2014\u2014\u7531\u95ee\u8d23\u3001\u514b\u5236\u4e0e\u4e00\u81f4\u6027\u6784\u6210\u3002\u201d\n <\/p>\n <p data-lang=\"th\">\n \u201c\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e2a\u0e42\u0e25\u0e41\u0e01\u0e19 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e42\u0e04\u0e23\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u2014\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e08\u0e32\u0e01\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a \u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e1a\u0e22\u0e31\u0e49\u0e07\u0e0a\u0e31\u0e48\u0e07\u0e43\u0e08 \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e21\u0e48\u0e33\u0e40\u0e2a\u0e21\u0e2d\u201d\n <\/p>\n <small data-lang=\"en\" class=\"is-active\">\u2014 Founder & CEO, LOUIS THAI<\/small>\n <small data-lang=\"zh\">\u2014 LOUIS THAI \u521b\u529e\u4eba\u517c CEO<\/small>\n <small data-lang=\"th\">\u2014 \u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO, LOUIS THAI<\/small>\n <\/div>\n <\/div>\n <\/div>\n\n \n <aside class=\"portraitCard\" aria-label=\"Founder portrait\">\n <div class=\"portrait\" id=\"portrait3d\">\n <img decoding=\"async\" id=\"portraitBg\" class=\"p-bg lazyload\" alt=\"Founder portrait background\"\n data-src=\"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_bg.jpg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1536;\" \/>\n <img decoding=\"async\" id=\"portraitFg\" class=\"p-fg lazyload\" alt=\"Founder portrait\"\n data-src=\"https:\/\/louisthai.com\/wp-content\/uploads\/2026\/01\/founder_person.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1512px; --smush-placeholder-aspect-ratio: 1512\/2016;\" \/>\n <\/div>\n <div class=\"caption\">\n <p data-lang=\"en\">WONG SHEE YEE<\/p>\n <p class=\"name\" data-lang=\"zh\">WONG SHEE YEE\uff08\u9ec4\u4e16\u7389\uff09<\/p>\n <p class=\"name\" data-lang=\"th\">WONG SHEE YEE<\/p>\n\n <p data-lang=\"en\">Founder & CEO, LOUIS THAI<\/p>\n <p class=\"role\" data-lang=\"zh\">LOUIS THAI \u521b\u529e\u4eba\u517c CEO<\/p>\n <p class=\"role\" data-lang=\"th\">\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO, LOUIS THAI<\/p>\n <\/div>\n <\/aside>\n <\/div>\n\n <section id=\"principles\" aria-label=\"Leadership principles\">\n <h2 data-lang=\"en\" class=\"is-active\">Leadership principles<\/h2>\n <h2 data-lang=\"zh\">\u9886\u5bfc\u539f\u5219<\/h2>\n <h2 data-lang=\"th\">\u0e2b\u0e25\u0e31\u0e01\u0e01\u0e32\u0e23\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e1c\u0e39\u0e49\u0e19\u0e33<\/h2>\n\n <div class=\"grid\" role=\"list\" aria-label=\"Principles grid\">\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Integrity first<\/h3>\n <h3 data-lang=\"zh\">\u8bda\u4fe1\u4f18\u5148<\/h3>\n <h3 data-lang=\"th\">\u0e04\u0e27\u0e32\u0e21\u0e0b\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e15\u0e22\u0e4c\u0e21\u0e32\u0e01\u0e48\u0e2d\u0e19<\/h3>\n <p data-lang=\"en\" class=\"is-active\">Our decisions are guided by honesty, clarity, and long-term trust.<\/p>\n <p data-lang=\"zh\">\u6211\u4eec\u7684\u51b3\u7b56\u4ee5\u771f\u5b9e\u3001\u6e05\u6670\u4e0e\u957f\u671f\u4fe1\u4efb\u4e3a\u5bfc\u5411\u3002<\/p>\n <p data-lang=\"th\">\u0e40\u0e23\u0e32\u0e40\u0e25\u0e35\u0e48\u0e22\u0e07\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e04\u0e27\u0e32\u0e21\u0e01\u0e25\u0e31\u0e27 \u0e01\u0e32\u0e23\u0e2d\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e41\u0e19\u0e48\u0e19\u0e2d\u0e19 \u0e41\u0e25\u0e30\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e17\u0e35\u0e48\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e32\u0e23\u0e1e\u0e36\u0e48\u0e07\u0e1e\u0e32<\/p>\n <p data-lang=\"th\">\u0e04\u0e33\u0e41\u0e19\u0e30\u0e19\u0e33\u0e04\u0e27\u0e23\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e1e\u0e25\u0e31\u0e07 \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e17\u0e19\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e40\u0e02\u0e32<\/p>\n <p data-lang=\"th\">\u0e2d\u0e33\u0e19\u0e32\u0e08\u0e15\u0e49\u0e2d\u0e07\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e44\u0e14\u0e49 \u0e41\u0e25\u0e30\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35\u0e27\u0e34\u0e19\u0e31\u0e22<\/p>\n <p data-lang=\"th\">\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e32\u0e22\u0e36\u0e14\u0e04\u0e27\u0e32\u0e21\u0e08\u0e23\u0e34\u0e07 \u0e04\u0e27\u0e32\u0e21\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19 \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\u0e23\u0e30\u0e22\u0e30\u0e22\u0e32\u0e27<\/p>\n <\/div>\n\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Accountability<\/h3>\n <h3 data-lang=\"zh\">\u95ee\u8d23<\/h3>\n <h3 data-lang=\"th\">\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a<\/h3>\n <p data-lang=\"en\" class=\"is-active\">Authority must be reviewable. Processes must be disciplined.<\/p>\n <p data-lang=\"zh\">\u6743\u529b\u5fc5\u987b\u53ef\u88ab\u68c0\u89c6\uff1b\u6d41\u7a0b\u5fc5\u987b\u5177\u5907\u7eaa\u5f8b\u6027\u3002<\/p>\n <\/div>\n\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Client autonomy<\/h3>\n <h3 data-lang=\"zh\">\u5ba2\u6237\u81ea\u4e3b<\/h3>\n <h3 data-lang=\"th\">\u0e2d\u0e33\u0e19\u0e32\u0e08\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32<\/h3>\n <p data-lang=\"en\" class=\"is-active\">Guidance should empower people\u2014not replace their choices.<\/p>\n <p data-lang=\"zh\">\u54a8\u8be2\u5e94\u8be5\u542f\u53d1\u4e0e\u8d4b\u80fd\uff0c\u800c\u4e0d\u662f\u66ff\u4ee3\u5f53\u4e8b\u4eba\u7684\u9009\u62e9\u3002<\/p>\n <\/div>\n\n <div class=\"card\" role=\"listitem\">\n <h3 data-lang=\"en\" class=\"is-active\">Responsible communication<\/h3>\n <h3 data-lang=\"zh\">\u8d1f\u8d23\u4efb\u8868\u8fbe<\/h3>\n <h3 data-lang=\"th\">\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a<\/h3>\n <p data-lang=\"en\" class=\"is-active\">We avoid fear-based messaging, certainty claims, and dependency patterns.\n <\/p>\n <p data-lang=\"zh\">\u6211\u4eec\u907f\u514d\u6050\u60e7\u8425\u9500\u3001\u7edd\u5bf9\u786e\u5b9a\u6027\u5ba3\u79f0\u4e0e\u5236\u9020\u4f9d\u8d56\u7684\u6a21\u5f0f\u3002<\/p>\n <\/div>\n <\/div>\n <\/section>\n\n <section id=\"governance\" aria-label=\"Governance callout\">\n <h2 data-lang=\"en\" class=\"is-active\">Governance & ethics<\/h2>\n <h2 data-lang=\"zh\">\u6cbb\u7406\u4e0e\u4f26\u7406<\/h2>\n <h2 data-lang=\"th\">\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e41\u0e25\u0e30\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21<\/h2>\n\n <p data-lang=\"en\">\n Governance is how we protect trust at scale. Read our public Governance & Ethical Framework.\n <\/p>\n <p class=\"lede\" data-lang=\"zh\">\n \u6cbb\u7406\u662f\u6211\u4eec\u5728\u89c4\u6a21\u5316\u8fc7\u7a0b\u4e2d\u4fdd\u62a4\u4fe1\u4efb\u7684\u65b9\u5f0f\u3002\u4f60\u53ef\u4ee5\u67e5\u770b\u6211\u4eec\u7684\u516c\u5f00\u300a\u6cbb\u7406\u4e0e\u4f26\u7406\u6846\u67b6\u300b\u3002\n <\/p>\n <p class=\"lede\" data-lang=\"th\">\n \u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e04\u0e37\u0e2d\u0e27\u0e34\u0e18\u0e35\u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e1b\u0e01\u0e1b\u0e49\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e44\u0e27\u0e49\u0e27\u0e32\u0e07\u0e43\u0e08\u0e40\u0e21\u0e37\u0e48\u0e2d\u0e02\u0e22\u0e32\u0e22\u0e15\u0e31\u0e27 \u0e2d\u0e48\u0e32\u0e19\u0e01\u0e23\u0e2d\u0e1a\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25\u0e41\u0e25\u0e30\u0e08\u0e23\u0e34\u0e22\u0e18\u0e23\u0e23\u0e21\u0e2a\u0e32\u0e18\u0e32\u0e23\u0e13\u0e30\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e32\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48\u0e19\u0e35\u0e48\n <\/p>\n\n <div class=\"ctaRow\">\n <a class=\"btn btnSecondary\" id=\"btnGov2\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"en\">Read Governance \u2192<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGov2ZH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"zh\">\u67e5\u770b\u6cbb\u7406\u9875\u9762 \u2192<\/a>\n <a class=\"btn btnSecondary\" id=\"btnGov2TH\" href=\"https:\/\/louisthai.com\/governance-ethics\" target=\"_blank\"\n rel=\"noopener noreferrer\" data-lang=\"th\">\u0e2d\u0e48\u0e32\u0e19\u0e2b\u0e19\u0e49\u0e32\u0e18\u0e23\u0e23\u0e21\u0e32\u0e20\u0e34\u0e1a\u0e32\u0e25 \u2192<\/a>\n <\/div>\n <\/section>\n\n <footer role=\"contentinfo\" aria-label=\"Footer\">\n <div class=\"foot\">\n <div data-lang=\"en\">\n <strong>LOUIS THAI<\/strong> \u2014 Message from Founder & CEO.<br \/>\n This page is a public statement and does not replace contractual terms or statutory obligations.\n <\/div>\n <div class=\"legal\" data-lang=\"zh\">\n <strong>LOUIS THAI<\/strong> \u2014 \u521b\u529e\u4eba\u517c CEO \u81f4\u8f9e\u3002<br \/>\n \u672c\u9875\u4e3a\u516c\u5f00\u58f0\u660e\uff0c\u4e0d\u66ff\u4ee3\u4efb\u4f55\u5408\u7ea6\u6761\u6b3e\u6216\u6cd5\u5b9a\u4e49\u52a1\u3002\n <\/div>\n <div class=\"legal\" data-lang=\"th\">\n <strong>LOUIS THAI<\/strong> \u2014 \u0e2a\u0e32\u0e23\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e15\u0e31\u0e49\u0e07\u0e41\u0e25\u0e30 CEO<br \/>\n \u0e2b\u0e19\u0e49\u0e32\u0e19\u0e35\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e04\u0e33\u0e41\u0e16\u0e25\u0e07\u0e2a\u0e32\u0e18\u0e32\u0e23\u0e13\u0e30 \u0e41\u0e25\u0e30\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e49\u0e41\u0e17\u0e19\u0e02\u0e49\u0e2d\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e2a\u0e31\u0e0d\u0e0d\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e20\u0e32\u0e23\u0e30\u0e1c\u0e39\u0e01\u0e1e\u0e31\u0e19\u0e15\u0e32\u0e21\u0e01\u0e0e\u0e2b\u0e21\u0e32\u0e22\n <\/div>\n <div>\n <span aria-label=\"Copyright\">\u00a9<\/span> <span id=\"year\"><\/span> LOUIS THAI\n <\/div>\n <\/div>\n <\/footer>\n <\/main>\n\n <script>\n \/\/ Year\n document.getElementById(\"year\").textContent = new Date().getFullYear();\n\n \/\/ Wire config links\n const CFG = window.LT_CONFIG || {};\n const GOV_URL = CFG.GOV_URL || \"https:\/\/louisthai.com\/governance-ethics\";\n const OVERVIEW_URL = CFG.OVERVIEW_URL || \"https:\/\/louisthai.com\/about\/#overview\";\n const CONTACT_URL = CFG.CONTACT_URL || 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It is about restraint, responsibility, and a governance culture that protects people. […]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"footnotes":""},"class_list":["post-8103","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages\/8103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/comments?post=8103"}],"version-history":[{"count":4,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages\/8103\/revisions"}],"predecessor-version":[{"id":8107,"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/pages\/8103\/revisions\/8107"}],"wp:attachment":[{"href":"https:\/\/louisthai.com\/hk\/wp-json\/wp\/v2\/media?parent=8103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}