This policy outlines LOUIS THAI International Group Sdn Bhd’s (“LOUIS THAI”, “We”, “Us”, or “Our”) comprehensive framework for protecting personal data in compliance with the Personal Data Protection Act 2010 (PDPA) and other applicable Malaysian laws. It governs the collection, use, disclosure, storage, and cross-border transfer of “Data” (as defined below), ensuring transparency, security, and respect for the privacy rights of Users, Clients, Guests, Patrons, and NGO Bodies. This policy expands on relevant sections of the Client Terms and Conditions Agreement 2025 Edition 2.0 (CTCA 2025 EDI 2.0), including Clause 7: Data, Clause 8: Voice Recordings, Clause 39: Data Protection and Cross-Border Data Transfer, and related provisions. It addresses the storage of client databases outside Malaysia, specifically using pCloud and Google Drive services, with data hosted in European Union (EU) countries, while maintaining equivalence with PDPA standards through GDPR-aligned protections.
Privacy & Data Protection Policy
Purpose
Scope and Applicability
1. Scope and Applicability
This Policy applies to all personal data processed by LOUIS THAI, including:
- Data collected from Users during enrollment, transactions, Services (e.g., fortune-telling, rituals under MSIC 96092), Products (e.g., talismans under MSIC 46909), feedback, voice recordings, or interactions via the Platform (https://louisthai.com), Webapp, social media, or other channels.
- All employees, Board of Directors, Nominee Directors, staff, affiliates, and third-party service providers handling Data on behalf of LOUIS THAI.
- Cross-border data transfers, including storage in EU-based servers via pCloud and Google Drive.
It covers all stages of data lifecycle: collection, processing, storage, disclosure, retention, and deletion. Exclusions: This Policy does not apply to anonymized or aggregated data that cannot identify individuals, or data processed solely for journalistic, artistic, or literary purposes as exempted under PDPA.
Definitions
2. Definitions
- Data: Any identifiable information about Users or their affiliates, including but not limited to names, email addresses, phone numbers, Service preferences, health declarations (e.g., for Thai Tattoo), voice recordings, feedback, and transaction details, as defined in CTCA Article 1.
- Personal Data: As per PDPA Section 4, any information relating to a data subject who is identified or identifiable from that information.
- Processing: Any operation performed on Data, such as collection, recording, holding, organization, adaptation, retrieval, use, disclosure, alignment, combination, correction, erasure, or destruction (PDPA Section 4).
- Cross-Border Data Transfer: Transfer of Data to servers or entities outside Malaysia, including to EU countries via pCloud and Google Drive.
- User/Data Subject: Any individual whose Data is processed, including Users as defined in CTCA Article 1.
- Sensitive Personal Data: Data relating to physical/mental health, political opinions, religious beliefs, or criminal records, processed with explicit consent where applicable (PDPA Section 40).
- Data Controller: LOUIS THAI, responsible for determining the purposes and means of Processing Data.
- Data Processor: Third parties (e.g., pCloud, Google Drive) engaged by LOUIS THAI to process Data on its behalf.
Principles of Data Protection
3. Principles of Data Protection
LOUIS THAI adheres to the seven PDPA principles (General, Notice and Choice, Disclosure, Security, Retention, Data Integrity, and Access) in all Processing activities:
- General Principle: Data is processed only with consent, for lawful purposes directly related to LOUIS THAI’s functions (e.g., Service delivery, marketing with opt-in).
- Notice and Choice Principle: Users are notified via Privacy Policy or consent forms at collection points (e.g., enrollment, bookings) about purposes, recipients, and rights.
- Disclosure Principle: Data is not disclosed without consent, except as required by law or for Processing purposes (e.g., to affiliates or processors).
- Security Principle: Data is protected against loss, misuse, unauthorized access, or disclosure using appropriate measures (detailed in Section 6).
- Retention Principle: Data is retained only as necessary (e.g., voice recordings for 6 months max); deleted securely thereafter.
- Data Integrity Principle: Data is accurate, complete, and up-to-date; Users can request corrections.
- Access Principle: Users have rights to access and correct Data (detailed in Section 5).
Data Collection and Processing
4. Data Collection and Processing
- Collection Methods: Data is collected directly from Users (e.g., via forms, bookings, voice calls) or indirectly (e.g., from third-party vendors with public sources) with consent.
- Purposes: Limited to Service provision, quality assurance (e.g., voice recordings for training), marketing (with opt-in), compliance, and dispute resolution (cross-reference CTCA Clause 8: Voice Recordings; Clause 40: Feedback and Testimonials).
- Consent: Obtained explicitly (e.g., via checkboxes or verbal notification) before Processing; revocable at any time, potentially limiting Services (cross-reference CTCA Clause 8.2: Consent to Recording; Clause 39.3: Opt-Out Option).
- Sensitive Data: Processed only with explicit consent (e.g., health declarations for Sak Yant) and for specified purposes (PDPA Section 40).
- Voice Recordings: Recorded for learning purposes with prior notice; stored securely for up to 6 months; not shared externally without consent (cross-reference CTCA Clause 8.3: Use of Recordings).
- AI and Automated Processing: Used for support and analysis with human oversight; Users can request explanations for AI decisions (cross-reference CTCA Article 18: Artificial Intelligence Use).
User Rights Under PDPA
5. User Rights Under PDPA
Users/Data Subjects have the following rights, exercisable via written request to support@louisthai.com:
- Access: Request confirmation of Processing and a copy of Data within 21 days (PDPA Section 30).
- Correction: Request rectification of inaccurate/incomplete Data within 21 days (PDPA Section 34).
- Withdrawal of Consent: Revoke consent for future Processing; may lead to Service limitations (cross-reference CTCA Clause 8.5: Revocation of Consent; Clause 39.3: Opt-Out Option).
- Deletion/Erasure: Request deletion where Data is no longer necessary, subject to legal retention obligations (e.g., 6 months for recordings).
- Restriction: Opt-out of cross-border transfers or non-essential Processing (e.g., marketing).
- Portability: Request Data transfer in a structured format where feasible.
- Objection to Automated Decisions: Challenge AI-based decisions affecting them.
- Complaints: Lodge complaints with the Personal Data Protection Commissioner if unsatisfied.
Requests are processed free of charge unless excessive; responses provided within 21 days. For transition of existing customers, separate PDPA notifications are issued (cross-reference CTCA Article 16: Transition for Existing Customers).
Data Security Measures
6. Data Security Measures
- Technical Safeguards: Data encrypted (e.g., 256-bit AES for storage and transmissions); access controls, firewalls, and regular vulnerability scans.
- Organizational Measures: Staff training on PDPA compliance; data breach response plan with notification to affected Users and authorities within 72 hours if required.
- Physical Safeguards: Secure servers in EU data centers via pCloud and Google Drive, with restricted access.
- Breach Notification: In case of breaches, notify Users and the PDPA Commissioner as per PDPA Section 40A.
- Audits: Quarterly internal audits and annual external reviews to ensure security.
Cross-Border Data Transfers
7. Cross-Border Data Transfers
- Storage Locations: Client databases are stored outside Malaysia in EU countries using pCloud (Switzerland/EU-compliant) and Google Drive (EU data centers), selected for their robust data protection frameworks equivalent to or exceeding PDPA standards.
- Legal Basis: Transfers occur only with User consent (obtained at collection) and where recipient countries/jurisdictions provide adequate protection (e.g., EU GDPR equivalence, as recognized under PDPA Section 129).
- Safeguards: Standard contractual clauses, binding corporate rules, and processor agreements with pCloud and Google ensure PDPA compliance; data minimized and encrypted during transfer.
- Opt-Out: Users may restrict transfers to Malaysia-only servers via written request, subject to operational feasibility and potential Service limitations (cross-reference CTCA Clause 39.3: Opt-Out Option).
- Risk Assessments: Regular assessments of transfer risks, with alternatives offered if equivalence lapses.
Data Retention and Deletion
8. Data Retention and Deletion
- Retention Periods: Data retained only as necessary (e.g., transaction data for 7 years per tax laws; voice recordings for 6 months; loyalty data for 12 months post-expiration).
- Deletion: Automated deletion post-retention; secure erasure methods (e.g., overwriting) to prevent recovery.
- Archiving: Anonymized data may be retained for statistical purposes.
Third-Party Processors and Disclosures
9. Third-Party Processors and Disclosures
- Processors: Engaged only with PDPA-compliant agreements (e.g., pCloud, Google Drive for storage; debt recovery agencies for defaults) (cross-reference CTCA Clause 36: Enforcement and Debt Recovery).
- Disclosures: Limited to consented purposes or legal requirements (e.g., to authorities for investigations); no sales or unauthorized sharing.
- Sub-Processors: Monitored for compliance; Users notified of material changes.
Compliance, Monitoring, and Enforcement
10. Compliance, Monitoring, and Enforcement
- PDPA Officer: Designated officer oversees compliance; contact: support@louisthai.com.
- Training: Annual staff training on PDPA principles and data handling (cross-reference CTCA Article 21: Training and Communication).
- Audits and Reviews: Internal audits quarterly; policy reviewed annually or upon legislative changes.
- Enforcement: Violations (e.g., unauthorized disclosure) treated as Zero Tolerance breaches, with termination and reporting (cross-reference CTCA Clause 26: Zero Tolerance Policy).
- Other Laws: Aligns with Consumer Protection Act 1999 (fair data practices), Communications and Multimedia Act 1998 (online data), and EU GDPR for transfers.
Disputes and Amendments
11. Disputes and Amendments
- Dispute Resolution: Data-related disputes follow mediation and AIAC arbitration per the Arbitration Act 2005 (cross-reference CTCA Clause 41: Applicable Law and Conflict Resolution).
- Amendments: Changes notified with 30 days’ advance via Website/email; continued use constitutes acceptance (cross-reference CTCA Clause 19: Amendment).
- Force Majeure: Excuses Processing delays due to uncontrollable events, with safeguards maintained (cross-reference CTCA Clause 20: Force Majeure).
Contact and Support
12. Contact and Support
For Data requests, opt-outs, or inquiries, contact support@louisthai.com or louisthaiofficial@gmail.com. Complaints can be escalated to the Personal Data Protection Commissioner.
Approval:
Wong Shee Yee, Louis
Chief Executive Officer and President
LOUIS THAI International Group Sdn Bhd
This policy is a compiled and complete document generated from relevant sections of the Client Terms and Conditions Agreement 2025 Edition 2.0, with enhanced detail on cross-border storage via pCloud and Google Drive in the EU, ensuring thorough PDPA compliance for clarity and reference.
ICAC Secure Physical Destruction Framework
Note
ICAC Secure Physical Destruction Framework
6A. ICAC Secure Physical Destruction Framework
Effective Date: May 01, 2025
Version: 1.1
Update Note: Incorporation of the ICAC Secure Physical Destruction Framework as part of Section 6: Data Security Measures.
To strengthen compliance with the PDPA Security, Retention, and Data Integrity Principles, LOUIS THAI International Group adopts a proprietary physical destruction standard known as the ICAC Framework (Internal Compliance & Assurance Criteria).
This framework applies to all physical documents containing personal data, sensitive personal data, operational records, or any printed matter that may identify Users, Clients, or internal staff.
I — Irreversibility
All documents containing Personal Data are destroyed using a Class-3 crosscut shredding machine, producing micro-fragments that make reconstruction impossible.
This ensures irreversible elimination of personal data in compliance with PDPA Section 9 (Security Principle).
C — Consistency
Shredding is performed according to a documented Standard Operating Procedure (SOP), ensuring uniform treatment of all sensitive documents, regardless of the personnel handling them.
Each destruction activity follows the same procedural standards approved by the PDPA Officer.
A — Auditability
All destruction sessions are recorded in an ICAC Destruction Log, which includes:
- Date and time of destruction
- Type of documents destroyed
- Volume/weight of materials
- Name and signature of the authorised handler
- Optional photographic evidence (especially for high-sensitivity batches)
Logs are retained for internal and external audits for up to 24 months unless otherwise required by law.
C — Client Assurance
To strengthen transparency and reinforce trust, LOUIS THAI may provide:
- Photographic evidence of destruction (where appropriate)
- Documentation confirming secure disposal
- Visible process demonstrations in compliance training sessions
This ensures Users and Clients understand that their data has been managed with uncompromising confidentiality.
Integration with ESG & SDG Commitments
ICAC supports LOUIS THAI’s environmental and governance obligations under:
- ESG (G: Governance) — establishing verifiable internal controls
- SDG 12 — Responsible consumption and recycling pathways
- SDG 16 — Strong institutions and justice through ethical data handling
Shredded fragments may be recycled or repurposed as packaging filler for non-sensitive products to minimise waste.
Policy Enforcement under ICAC
Failure to comply with ICAC SOP—including bypassing shredding, improper disposal, unauthorised removal of printed materials, or destruction outside approved methods—constitutes a Zero Tolerance Breach and may result in immediate disciplinary action under CTCA Clause 26.
Repeated incidents may escalate to termination or legal reporting.
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