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Warranty Product Performance Overview 2023–2024

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The 2023–2024 journey of LOUIS THAI’s Warranty Products reflects a strong story of trust, service excellence, and growing client loyalty. Since 2022, the brand has maintained a zero-complaint record, with no refund requests and no delivery delays on warranty replacements—an achievement that underscores its commitment to reliability.

LOUIS THAI Warranty — Slope Chart Grid

Warranty Loyalty — Slope Chart (Grid)

Editorial slopes for 2023→2024. Repeat share rises from 18.39% to 45.00%. New share falls accordingly.

Repeat Customers Share
New Customers Share

This commitment has translated directly into client confidence. The repeat purchase rate reached an impressive 66.42%, showing that more than two-thirds of warranty clients chose to renew or repurchase. The share of repeat purchases grew from 18.39% in 2023 to 45.00% in 2024, marking a sharp rise in customer retention and satisfaction.Although warranty products currently contribute about 1% to the Group’s total revenue, their consistent growth signals an expanding niche with strong potential. The upward trend highlights how warranty offerings are not only safeguarding clients but also evolving into a loyalty driver and a long-term business opportunity for LOUIS THAI.

LOUIS THAI — Warranty Loyalty Quick Quiz

Warranty Loyalty — Quick Quiz Interactive

Answer this one-question quiz based on the 2023-2024 warranty results to test your understanding.

Quiz question
From 2023 to 2024, what happened to the repeat purchase share of LOUIS THAI’s warranty products?
Hint: The repeat purchase share rose strongly while warranty revenue is ~1% of Group revenue.